SUPER BOWL CAMPAIGNS
My team at Richards/Lerma was tasked with expanding Avocados From Mexico’s Super Bowl commercials to the digital space in both 2018 and 2019. This entailed concepting and creating an entire site, social posts, and real-time tweets during the game.
Client: Avocados From Mexico
Project: Super Bowl Digital Campaign
Copywriter: Madeleine Glenski
Art Directors: Amanda Archey & Jonatan Zepeda
Creative Director: Flor Leibaschoff & Ignacio Romero
Agency: Richards/Lerma
Date: February 2018 & 2019
2019 “ANYTHING FOR AVOS” Campaign
Avocados From Mexico's "Top Dog" Super Bowl commercial shows that humans will do anything for avocados – even compete in a dog show – because they’re always worth it. They’re healthy, delicious, and always in season.
CASE STUDY
REAL-TIME TWEETS DURING THE GAME
2018 “GUACWORLD” CAMPAIGN
Avocados From Mexico's "GuacWorld" Super Bowl commercial shows a perfect utopia, inside of a dome, that was created to seal the bad out and keep the good in. Lucky for the people of GuacWorld – they have an endless supply of Avocados From Mexico. Unlucky for the people of GuacWorld – they forgot the chips. In the end, all was well because they came to the realization that guac and avocados go great on everything.
REAL-TIME TWEETS DURING THE GAME
AWARDS
Award 1: Silver ADDY in the “Social Media Campaign” Category at the 2019 Dallas ADDYs
Award 2: Gold ADDY in the “Social Media Campaign” Category at the 2019 District ADDYs
Award 3: Recognized Avocados From Mexico as receiving the highest percentage of all in-game brand conversation versus other #Dining competitors in the First-Ever 2018 Twitter #BrandBowl – https://blog.twitter.com/marketing/en_us/topics/events/2018/Twitter-Announces-Winners-of-First-Ever-BrandBowl.html
