ON THE BORDER REBRAND

Client: On The Border

Project: Total Rebrand – new logo, new look and new tone showcased across all mediums: in-store materials, social media, display, TV, radio, OOH, etc.

Copywriter: Madeleine Glenski

Design: RBMM

GIFs: The Motion Guys

Creative Director: Lennon Courtney

Agency: Pyro (The Richards Group)

Date: 2019

Pyro and RBMM were tasked with rebranding On The Border in 2019. From a new logo and look to a completely different tone and approach – On The Border changed as we knew it.