HULU PRIDE Campaign

Client: Hulu

Project: Pride Campaign & Parade Float

ACD/Copywriter: Madeleine Glenski

Designer: Jenna Koyama

Creative Directors: Lyla Morrison & Dalit Saad

Agency: kvell

Date: 2024

In 2024, Hulu tasked us with creating the video that played on their float during the LA Pride Parade, a matching social filter, and content capturing all of these efforts. Hulu wanted to ensure that everyone could celebrate Pride, regardless of their location or identity. To do this, we virtually brought LGBTQIA+ people from across the country – everyday people, not creators or influencers – from small towns, suburbs, rural areas, and farms to the Hulu float. Everyone filmed themselves celebrating Pride in their unique settings and we compiled these clips into the video that played on Hulu’s float. The matching social filter helped people virtually celebrate with us and social content announced and recapped Hulu’s Pride for everyone to see.