GOOGLE PLAY YOUTUBE SERIES
Client: Google Play
Project: Organic YouTube Series
Senior Copywriter: Madeleine Glenski
Creative Director: Jera Mehrdad
Agency: Cashmere
Date: 2021
YOUTUBE
I briefly worked on Google Play’s YouTube series, “Generation Play.” I was brought in about halfway through the project and was involved in production for about half of the episodes. This unscripted docuseries dove into the stories of individuals ranging from women in the gaming industry to Black, Latinx, and underrepresented Android developers, highlighting who they are, why they’re passionate about play, and how they turned their passion into a career. Click anywhere below to watch!
GOOGLE PAY SOCIAL MEDIA
Client: Google Pay
Project: Instagram, Twitter, and Youtube Partnership
Senior Copywriter: Madeleine Glenski
Designer: Jenny Ching
Motion Designer: Brock Arthur
Creative Director: Anthony Alvarez
Social Strategist: Tara Carlson
Agency: Cashmere
Date: 2020-2021
Every month, myself and the Google Pay Cashmere team created a content calendar for Google Pays’ Instagram and Twitter. Below are some examples of the content we created for Instagram. Click the images to expand them!
Below are some examples of the tweets I wrote for Google Pay’s Twitter. Click the images to expand them!
YOUTUBE
Google Pay sponsored an episode of Earn Your Leisure's podcast called, “The Real Deal,” highlighting money conversations and questions that people consider "taboo." As a team, we pitched this partnership idea to the client, sourced financial influencers (Earn Your Leisure, Kezia Williams, and Anthony O'Neal), produced the show virtually, and promoted it on Google Pay and the influencers’ social channels. As the Senior Copywriter on this project, I created the run of show from scratch, named the episode/segments, and sorted through and selected the questions that each influencer’s audience submitted for the show. Click to watch the episode below!
